I was born into a family where creativity was stitched into everyday life, my mother and sister both knew how to sew, and I naturally followed in their footsteps. As a child, I started by designing outfits for my dolls, turning scraps of fabric into tiny fashion statements. Later, in college, that passion grew . I would sketch in the classroom, especially when I got bored during lectures.

After earning my Master’s degree in computer science, I discovered another love: technology. That’s when the idea came to life to create a brand that blends tech-savviness with self-expression. A brand where people don’t need to speak to be understood  they let their style do the talking.